Pastel Babe

Pastel Babe is a feminine beauty brand inspired by soft glam aesthetics, pastel tones, and modern self-expression. This project focused on developing a complete visual identity, including logo design, color palette, typography selection, brand elements, packaging concepts, and marketing collateral. The branding combines delicate pink hues, elegant typography, and rose gold accents to create a playful yet premium beauty experience. The visual identity was designed to appeal to beauty lovers seeking confidence, creativity, and everyday luxury.