So Fresh Skin

A fresh, youthful branding and content project crafted for So Fresh Skin, a rising skincare brand in the Philippines. The visual direction focuses on soft pink hues, clean product layouts, and dewy, natural beauty — building a brand identity that appeals to Gen Z and modern skincare enthusiasts. Alongside branding and product photography, this project also involved shaping the brand’s online presence through social media and influencer collaborations to support early-stage growth.